A Creative Force Behind ROCKRENA and ROCK CITY CLUB, Legendary Don Kirshner Dead at 76.(Obituary)

Legendary and iconic rock and roll impresario Don Kirshner passed away on January 17, 2011. He was 76.

Kirshner was the Creative Officer at ROCKRENA at the time of his death, a company he helped shape with noted entrepreneur Jack Wishna.

In a message to ROCKRENA staff, Wishna called Kirshner "one of rock and roll's greatest treasures" and noted that he was "a giant among his contemporaries" who was "unwavering in his commitment to talent and excellence."

"While we will miss him and his quick wit and infectious laugh, his footprint on ROCKRENA and ROCK CITY CLUB will remain forever," Wishna said.

ROCK CITY CLUB is the brainchild of Jack Wishna, and developed further by a team of industry experts including Brian Silver, Ofek Hayon, the legendary performer Michael Jackson, and the iconic rock and roll impresario Don Kirshner.

Having been labeled as the "Facebook of Rock," ROCK CITY CLUB is changing the music industry in terms of how artists and bands are discovered, and how their music is promoted and distributed.

ROCK CITY CLUB is an online global community where artists, bands, fans, rock stars, and industry professionals come together to find, judge, and enjoy the best undiscovered rock talent online, and at ROCK CITY CLUB shows worldwide. Undiscovered artists and bands submit their music to ROCK CITY CLUB, where the biggest names in the music industry, and music fans around the world, listen, evaluate and judge the "stars of tomorrow" today. ROCK CITY CLUB rewards the best new talent with performance contracts, distribution and publicity, and helps all others develop their career in the music business with tools, exposure and marketing.

"Artist development does not exist in the music industry anymore. You don't have hungry A&R executives like in the 70's and 80's out there looking for talent," said Wishna. ROCK CITY CLUB changes all that using a new platform that merges the Internet, venues, undiscovered talent, industry experts and superstars. ROCK CITY CLUB is the next generation of talent discovery and promotion.

"We learned from Don Kirshner the art of discovering great talent, and we then integrated that art into ROCK CITY CLUB using the medium of the Internet. Don Kirshner will forever be a part of the next generation of rock and roll talent that gets discovered and promoted through ROCK CITY CLUB," said Wishna.

A widely respected music icon, Don Kirshner is synonymous with rock and roll, and started the careers of more bands and vocalists than anyone on the planet. Kirshner was named by Time Magazine "The Man with the Golden Ear," and "Lifestyles of the Rich and Famous" called him "The Father of Rock and Roll." Kirshner selected ROCKRENA and ROCK CITY CLUB to be associated with because of his belief that ROCK CITY CLUB will change the landscape of the music industry that he helped to create.

ROCKRENA is launching ROCK CITY CLUB in 2011, and will honor Don Kirshner throughout the online world and at physical ROCK CITY CLUB locations worldwide.

Keywords: Advertising, Marketing, Rockrena Inc.

This article was prepared by Business & Finance Week editors from staff and other reports. Copyright 2011, Business & Finance Week via VerticalNews.com.